Complete research results from the VinQuest™ 2018 U.S. Consumer Direct Wine Sales Report of 226 wineries in 19 U.S. states include estimates of consumer direct wine sales via tasting room, events, wine club, internet, direct mail & telesales, plus forecasts for growth.
NEW EXCLUSIVE DTC Sales Performance Index identifies best practices by rating 40 DTC sales and marketing tactics according to relative impact on tasting room, wine club and online sales growth.
An executive summary is provided, along with detailed response data for each survey question and proprietary comparisons of performance metrics by winery size and location. Includes detailed regional performance benchmarks for Napa, Sonoma, Oregon, Washington and East Coast wineries.
Summary of results from the VinQuest™ 2019 U.S. Consumer Direct Wine Sales Survey of 110 wineries in 14 U.S. states includes benchmarks for consumer direct wine sales via tasting room, events, wine club, internet, direct mail & telesales at wineries of every size. Use of wine club, tasting room and ecommerce sales/marketing techniques is measured and correlated with DTC sales growth to identify best practices for success.
This is the same report provided to wineries and winery associations participating in VinQuest 2019. 10-pages -- digital PDF only -- no hard copy.
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