VinQuest™ is the wine industry’s annual survey to measure the size and dynamics of the U.S. consumer direct sales channel.
Now in its twelfth year, the VinQuest research project has produced the largest and most widely used sources of consumer direct sales data in the U.S. wine industry.
The report includes a summary of results from theVinQuest™ 2019 U.S. Consumer Direct Wine Sales Survey of 110 wineries in 14 U.S. states with estimates of consumer direct wine sales via tasting room, events, wine club, internet, direct mail & telesales at wineries of every size. Use of wine club, tasting room, and ecommerce sales/marketing techniques is measured and correlated with DTC sales growth to identify best practices for success.
Now in its twelfth year, the VinQuest research project has produced the largest and most widely used sources of consumer direct sales data in the U.S. wine industry.
The report includes a summary of results from theVinQuest™ 2019 U.S. Consumer Direct Wine Sales Survey of 110 wineries in 14 U.S. states with estimates of consumer direct wine sales via tasting room, events, wine club, internet, direct mail & telesales at wineries of every size. Use of wine club, tasting room, and ecommerce sales/marketing techniques is measured and correlated with DTC sales growth to identify best practices for success.
This is the same report provided to wineries and winery associations that participated in VinQuest 2019. Includes 23 detailed charts illustrating survey results.
TABLE OF CONTENTS
- Executive Summary
- Research Methodology
- DTC Channel Benchmarks
- Tasting Room Benchmarks
- Wine Club Benchmarks
- Ecommerce Benchmarks
- DTC Technology Profile
- Sales Training & Incentives
- DTC Sales & Marketing
- Conclusions
10 pages. Digital PDF file only -- no hard copy. Delivered electronically
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